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Best of the Best" Business Books:
Timeless Wisdom That Adds
To Your Bottmline
The purpose of this page is to share my list of the "best of the best" books --- covering all aspects critical for your growth and that of your business
Take a moment to scan our Million $ Book List. Some books are old classics, packed with time-defying wisdom and principles. Others are brand new, filled with revolutionary concepts and cutting edge strategies critical for these changing business times.
You can order most books directly from Amazon (except for "Make Your Site Sell" and "The InfoGuru marketing Manual") and have them delivered right to your home.
Click on the title of the book to order and you will be linked immediately to Amazon.com. Happy reading!!
** Book Categories **
Book of the Month
MASTERS OF ENTERPRISE: Giants of American Business from John Jacob Astor and J.P. Morgan to Bill Gates and Oprah Winfrey by H. W. Brands
What do 25 of history's greatest business giants --- Carnegie, Gates, Claiborne, Oprah Winfrey and the likes --- have in common? See our review to find out why this book is a MUST READ for every business person!
SMALL BUSINESS
HOW TO SUCCEED IN BUSINESS BY BREAKING ALL THE RULES
by Dan Kennedy
What's so hot about this book?
Forget widely accepted principles such as blind optimism and arrogant self-promotion, he writes. This book, and all other books written by this self-made millionaire will open your eyes as to what **really** works in marketing and in business success. Check it out.
BIG IDEAS FOR SMALL BUSINESSES by Marilyn Ross
What's so hot about this book?
Whether you are just starting a service business or growing an exstablished one, this book is jammed-packed with useful, economical and profitable ideas for today's entrepeneur. Here you'll find 283 proven marketing strategies to boost your profits! A real goldmine of ideas for the price!
GETTING BUSINESS TO COME TO YOU by Paul and Sarah Edwards
What's so hot about this book?
This classic business book should be the marketing bible for every small business. Literally, hundreds of creative, practial and low cost marketing ideas to get clients beating a path to your door. A real gem whose marketing concepts defy time!
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LEADERSHIP
VISIONARY BUSINESS: An Entrepreneur's Guide To Success by Marc Allen
What's so hot about this book?
One of my all time favorite business books! A simple fictionalized story about a struggling entrepreneur and his mentor, Bernie, yet its messages are profound. Throughout the story, Allen interweaves 25 Principles and Practices of successful visionary businesses. "Visions, not plans, should be the driving force of every business." Is your vision the driving force in your biz?
FROM GOOD TO GREAT: Why Some Companies Make the Leap While Others Don't by James C. Collins
What's so hot about this book?
Amazon's.com's Best Book of 2000. According to the author, Collins, at the heart of every great company is a corporate culture based on discipline. Discplined people. Disciplined execution. Disciplined results. Many stories and examples of great and not so great companies. A powerful roadmap to excellence that managers and CEOs will be studying for years to come.
THE DISNEY WAY by Bill Capodagli
What's so hot about this book?
If you have ever been to Disneyland, you know why business leaders and consultants are mesmerized by the "Disney magic." This practical book identifies the 10 core beliefs at the heart of Disney's extraordinary success and their brilliant way of doing business. An inspiring account of a company that lived and breathed its own motto: "Dream! Believe! Dare! Do!" A "must read" for any business owner or leader who wants to create "magic" in their own business.
GREAT LEADERS SEE THE FUTURE FIRST: Taking Your Organization to the Top in 5 Revolutionary Steps
by Carolyn Corbin
What's so hot about this book?
While many books talks about the qualities of great leaders, this book is packed with practical how-to's and steps to becoming a great leader. The book's greatest value is its roadmap of moving an organization from a "Level 1" leader (reactionary, gather information, manage positions) to a "Level 2" leader (strategizing, focused on the whole person, lead at warped speed, innovate). Thought-provoking, timely and essential information for any business who wants to lead in the 21st century.
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INNOVATION/CREATIVITY
MASTERS OF ENTERPRISE: Giants of American Business from John Jacob Astor and J.P. Morgan to Bill Gates and Oprah Winfrey by H. W. Brands
What's so hot about this book?
One of the most inspiring, enlightening and informative business books ever! Brands' book brillliantly captures the trials, tribulations, journeys and psyches of the 25 greatest achievers who changed and paved the course of business history. The book does not divulge new information about these business giants, but rather shows the connection amongst them and their greatness. Their vision, audacity, perserverance and strong desire to excel against all odds will leave you marveling not just about their collective impact, but also contemplating about your own. A MUST READ!!
RELENTLESS GROWTH: How Silicon Valley Innovative Strategies Can Work in Your Business by Christopher Meyer
What's so hot about this book?
Today, the greatest challenge facing any business is balancing the day to day operations with the need to innovate and grow. Based on actual strategies of Silicon Valley's greatest success stories, Meyer presents a five element model for managing and integrating both sides of your business The key point of this book is that each business must create a "growth attitude," as did Silicon Valley companies. Knowledge, creativity and passion are your keys to creating wealth and shaping your business future.
WEIRD IDEAS THAT WORK: 11 Practices for Promoting, Managing and Sustaining Innovation by Robert Sutton
What's so hot about this book?
If you are feeling the pressure to innovate to thrive in today's business world, then this book is for you! It far surpasses any other book on innovation and creativity. It is no "invory tower" management manual, but rather a book based on real-life lessons from world class companies. The greatest value of this book is its 11 through-provoking, actionable principles for cultivating innovation within your organization. I highly recommend it!
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STRATEGY DEVELOPMENT
POSITIONING: The Battle For Your Mind by Ries & Trout
What's so hot about this book?
Amongst an overcrowded glut of marketing books, this one stands out as one of the all-time classics. While most books talk about the 4 P's (product, promotion, price and packaging), Positioning delivers a crucial mesage to every business -- as suggested by the book's subtitle. Contrary to conventional business beliefs, true "positiioning" does not happen in the competitive playing field, but rather in your prospect's mind. Read this book and your marketing will never be the same.
HOW TO DRIVE YOUR COMPETITION CRAZY by Guy Kawasaki
What's so hot about this book?
Combining insights from eastern philosophy and practical business advice, this no-nonsense book is jammed back with revolutionary marketing strategies for big or small companies. Through useful exercises, examples and interviews, this provocative business strategist shows us that "fun and profit" can go hand in hand. Buy this book if you to know how to win more customers while having profitable fun.
THE ONE PAGE BUSINESS PLAN: Start With a Vision, Build a Company!
by James Horan
What's so hot about this book?
This book is a winner! As a business strategist, I strongly believe in the importance of business plans. Yet like everyone else, I find the process gruesome and complicated. Through ease-to-use worksheets, exxercises and powerful examples, the author has streamlined the planning process and actually makes it stimulating and fun. I used this book myself and within a weekend, I walked away with a one page business plan --- now the roadmap for every decision and action I take.
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MARKETING
GETTING EVERYTHING YOU CAN OUT OF ALL YOU GOT
by Jay Abraham
What's so hot about this book?
You can either consult marketing genuis, Jay Abraham, for $5000 per hour, or you can get his best ideas for uner $25! This book has doubled and tripled my own results within a matter of months. Strategies for capitalizing on your **hidden business assets** and developing the right marketing mindset, for me, are the greatest gems of this book. Not buying this book will cost you money!!
MARKETING OUTRAGEOUSLY: How To Increase Your Revenues By Staggering Amounts! by Jon Spoelstra
What's so hot about this book?
If you are ready to get rid of excuses for what's not happening in your business, then this book is for you! Former President of the N.J. Nets and now sports marketeer, the author will shake up your business thinking in the most positive way. While most businesses are wondering how they can improve profits and meet their numbers, this book tells us to ask ONLY 1 simple question: "How can we/I make it happen?" Many more gems, but you will have to buy the book to find them out :)).
SITE SELL.COM PUBLICATION PRODUCTS by Ken Envoy
What's so hot about these book?
Ken Envoy's books and software are a MUST for every small business who wants to attract more customers and make more money through the internet. PERIOD. Every one of his books and products OVERDELIVER with online solutions and information than anything else out there.
Make Your Site Sell addresses the three most critical factors -- product development, site selling and traffic building -- for massive online success. Other equally valuable books are: Make Your Words Sell, ... Make Your Knowledge Sell ... Make Your Price Sell. A steal for the price!!
SPIRITUAL MARKETING By Joe Vitale
What's so hot about this book?
A short read, with profound results! I personally interviewed Joe for one of my ezine issues (click here to subscribe), and was mesmerized by his deep, unconventional understanding of the marketing process. While Joe, in his other books, talks about marketing how-to's, this book confronts us with our negative beliefs and thinking about marketing and making money. A key secret to more successful marketing, according to Joe: look at your **energy** behind everything ... from your business cards to your ads. This book WILL change you and your business forever!
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MINDSET MASTERY
AWAKEN THE GIANT WITHIN by Anthony Robbins
What's so hot about this book?
Don't buy this book unless you are willing to self-examine and take action to pursue your dreams. If you are ready to remove the blockages in your life and your business, buy this book! One of the greatest lessons I learned from Tony: "the quality of your questions determines the quality of your life." This book will teach you how to ask the right questions and much, much more!
BEYOND THE WINNING STREAK: Using Conscious Creation to Consistently Win at Life by Linda Madden Dahl
What's so hot about this book?
While a corporate Vice President in the computer industry, Linda stumbled onto an astonishing message: "Our lives are crafted from the fabric of our thoughts, feelings and beliefs." By changing our beliefs, we literally redesign our lives into what we choose to experience. Through her simple step-by-step approach, you will discover the power of conscious creation and take control of your life.
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BUSINESS WOMEN
BODY AND SOUL: Profits With Principles by Anita Roddick
What's so hot about this book?
Anita Roddick, CEO of the billion dollar Body Shop, is one of my all-time favorite leadership rolemodels and heroines in the business world. This book is not a conventional autobiography or business book, but rather her personal vision of what business should be. Her vision is simple. Employ people who care ... people who question ... people who rattle the cage from within. Her stand for social and environmental values. Her contagious passion. Her breaking conventional rules to succeed in business. This is a true leader! One of my top 3 favorite books. Buy it!
THE FEMALE ADVANTAGE: Women's Ways of Leadership
by Sally Helgessen
What's so hot about this book?
This best-selling 1990's book is still a classic study about female leaders. While a book for either gender, this book is a MUST READ for every business woman. Sally reminds us that many of our feminine qualities are distinct business advantages in the 21st century: intuitive decision-making, creativity, cooperation, community. Not only does this book boost all women's self-esteem, but it also charges us with our responsibility to forge ahead with our unique strengths in a business world ready and needing a new direction.
SMART WOMEN FINISH RICH! 7 Steps To Achieving Financial Security and Funding Your Dreams by David Bach
What's so hot about this book?
If you are going to buy one financial book, this should be the one! David does not tell you how to get rich. He directs and coaches you to figure what's really important to you. Then he tells you how to fund your most important dreams and goals. The author especially understands a woman's psyche and knows how to make financial matters simple for everyone. If you want to take greater control of your finances, I highly recommend it.
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SPIRITUALITY
RECLAIMING HIGHER GROUND: Creating Organizations That Inspire the Soul by Lance Secretan
What's so hot about this book?
Writing to today's stressed-out business person, Lance, an unconventional business consultant, provides a "provocative prescription for change that puts heart and soul back into the workplace without sacrificing business values, productivity or profit." This author does not just talk about higher consciousness in business. He offers solutions and checklists for integrating work with spirituality ... a new way for enhancing business's greatest aaset (people) and adding to the bottomline.
INSPIRATIONAL LEADERSHIP: Destiny, Calling and Cause
by Lance Secretan
What's so hot about this book?
In this groundbeaking book, Lance offers his radical theory of spiritual leadeship, based on the practices of the greatest leaders of all time. His goal: to help create organizations with soul. The greatest value of this book is its seven step process to becoming an Inspirational Leader. At a time when our lives are consumed with stress, the latest technology and survival, this book gives us hope that work can be profitable expression of the human spirit ... where everyone wins in the long run.
THE LAW OF SPIRIT: Simple Powerful Truths For Making Life Work
by Dan Millman
What's so hot about this book?
While this is not a business book per se, rhis short and sweet fictional tale is the perfect remedy for those of us in this hurried world needing to slow down. Within a few spare moments, this easy read can provide you with uplifting gems that open your heart and enlighten your mind. The book's 12 core principles -- such as faith, compassion, choice, action and surrender -- can lead you to a deeper sense of meaning, connection and harmony with the world. At a times of increasing chaos, danger and stress, this little book gives us hope for a better world.
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COACHING/CONSULTING
MILLION DOLLAR CONSULTING by Alan Weiss
What's so hot about this book?
This book is the ultimate guide and blueprint for growing a consulting (or consultative type) business that is both personally rewarding and adds value to your clients. An absolute treasure chest of how to raise capital, reel in new clients, write proposals, price your services and much much more. I met Alan many years back and not only has he built a million dollar business, but has done so as a one-person show (ie., no employees). A MUST for any consultant, coach or sales person.
GET CLIENTS NOW! A 28 Day Program for Professionals and Consultants by C.J. Hayden
What's so hot about this book?
Anyone trying to grow a business without this book is doing it the hard way! C.J Hayden takes the mystery out of marketing and sales. The gold in this book is C.J.'s precise 28 day marketing and sales system --- a section a day meant to be read and acted upon one day at a time. Invaluable worksheets, a wealth of marketing ideas and strategies, even solutions to the most common problems when implementing her system. Even though the book gives much information in a short period of time, optimal results are best achieved when worked with a business coach in the implementation process.
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