PLUG UP YOUR "STRATEGIC BUSINESS LEAKS":
"How To Increase Your Revenues 100%, 200%,
even 500% ... Without Spending a Dime!!"
© 2001 by Denise Corcoran
If you are like 97% of other business owners, your business is probably
"leaking". That's right ... leaking.
Not leaking water or fluids. But rather leaking REVENUES". That is, your business is gaining revenues in the front end AND losing them in the back end. Regardless of whether your leak is a small crack or a gaping hole, it is costing your business revenues.
The GOOD NEWS is:
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Plugging up your "strategic leaks" is THE EASIEST,
QUICKEST way to grow your business ... WITHOUT ever
spending a dime.
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So what is the #1 strategic leak in your business?? The leak that ,if plugged up, can double or triple your revenues in no time??? (Hint: It starts with the letter "A".)
Give up? The #1 "strategic leak" in your business is ATTRITION ... customer ATTRITION.
The cause of this leak??? No infrastructure in place to do SYSTEMATIC CUSTOMER FOLLOW-UP.
OK, I know that this is boring stuff. Not as glitzy as talking about your future visions or goals. BUT (and this is a big "but") systematic consistent follow-up is
CRUCIAL to your business survival and growth.
As Mary Kay put it so succinctly ...
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"Don't spend million dollar time on penny tasks."
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It is absolutely your **responsibility ** and your **opportunity** to bring the highest value to your current customers. You are doing them a disservice to
not follow up about additional products or services that can add value to their businesses and their lives.
Now that you know the critical "why", how do you get started? Below are recommended action steps for "plugging up your strategic leaks" . Remember: This
is QUICKEST, EASIEST way to grow your business ... without spending a dime. Happy plugging!!
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COACH'S ACTION STEP
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STEP 1: Setup your follow up system and identify a follow up strategy. My recommendation is a technolgy- based follow-up system, like the software program ACT, to save time and handle a large customer base. The most important action is to just get started. The longer you wait, the more revenues you are leaking.
STEP 2: Analyze your customer base for last year. Make a list of your "lost", non-repeat customers and contact them. Ask for genuine feedback regarding their lack of recent purchases. As many as 40% stop ordering due to
life circumstances and will be thrilled to become an active customer again. For dissatisfied customers, give them an incentive to buy again - such as free
products - and make good on their dissatisfaction.
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Denise Corcoran is a Master Business Coach, Strategic Consultant and Breakthrough Catalyst. Would you like to invigorate your mind, your
business savvy and your creative juices with paradigm-shifting, breakthrough strategies and principles of today's superior businesses? Then subscribe to our monthly ezine - THE EMPOWERED BUSINESStm.
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