The Empowered Business » Daniel Pink https://www.empoweredbusiness.com Igniting Leaders. Transforming Possibilities. Fri, 03 Nov 2023 02:20:36 +0000 en-US hourly 1 https://wordpress.org/?v=4.1.41 Catalyzing Company Performance With Purpose https://www.empoweredbusiness.com/catalizing-company-performance-with-purpose/ https://www.empoweredbusiness.com/catalizing-company-performance-with-purpose/#comments Wed, 04 Sep 2013 23:12:34 +0000 http://www.empoweredbusiness.com/?p=1286 This past week I have been preparing for a business trip in which I will be working with their leadership team on 4 core areas to drive their compelling future:  purpose, vision, identity and culture.

Purpose — different than a company’s mission — is the single most important factor driving intrinsic motivation in companies.  When your employees understand and align with THE reason why your business exists … your rallying cause … your contribution to the world that — above all else including salary, bonuses and perks — will catalyze top performance.

One of the best exercises I have seen for uncovering purpose, comes from Daniel Pink’s book, “Drive:  The Surprising Truth About What Motivates Us,”  called “What’s Your One Sentence?”  Watch this 2 minute video from Daniel Pink himself, offering sample “one sentence” purpose statements from grammar school kids to adults.  

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]]> This past week I have been preparing for a business trip in which I will be working with their leadership team on 4 core areas to drive their compelling future:  purpose, vision, identity and culture.

Purpose — different than a company’s mission — is the single most important factor driving intrinsic motivation in companies.  When your employees understand and align with THE reason why your business exists … your rallying cause … your contribution to the world that — above all else including salary, bonuses and perks — will catalyze top performance.

One of the best exercises I have seen for uncovering purpose, comes from Daniel Pink’s book, “Drive:  The Surprising Truth About What Motivates Us,”  called “What’s Your One Sentence?”  Watch this 2 minute video from Daniel Pink himself, offering sample “one sentence” purpose statements from grammar school kids to adults.  I was deeply moved with the power and simplicity that a single sentence — with meaning and purpose — can have.  Enjoy!

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