The Empowered Blog

Catalyzing Company Performance With Purpose

This past week I have been preparing for a business trip in which I will be working with their leadership team on 4 core areas to drive their compelling future:  purpose, vision, identity and culture.

Purpose — different than a company’s mission — is the single most important factor driving intrinsic motivation in companies.  When your employees understand and align with THE reason why your business exists … your rallying cause … your contribution to the world that — above all else including salary, bonuses and perks — will catalyze top performance.

One of the best exercises I have seen for uncovering purpose, comes from Daniel Pink’s book, “Drive:  The Surprising Truth About What Motivates Us,”  called “What’s Your One Sentence?”  Watch this 2 minute video from Daniel Pink himself, offering sample “one sentence” purpose statements from grammar school kids to adults.  I was deeply moved with the power and simplicity that a single sentence — with meaning and purpose — can have.  Enjoy!


Denise Corcoran works with CEOs and executive teams seeking rapid growth yet are challenged by the “invisible barriers” that keep them stuck, overwhelmed or in crisis mode. Her company —The Empowered Business — is one of the few companies providing whole brain, strategic solutions for unleashing leadership and organizational potential. Her secret sauce is assisting CEOs and executive teams develop the “X factor” – i.e., the mindset, attitudes and game-changing thinking -- that drives double and triple digit growth … by design.


Posted by Denise Corcoran on September 4, 2013 in Alignment, Company Culture, Daniel Pink, Employee Engagement, Mindset, Motivation, Organizational Performance, Organizational Transformation, Vision and tagged , , , , .

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