Posts tagged "meaning and purpose"

Catalyzing Company Performance With Purpose

This past week I have been preparing for a business trip in which I will be working with their leadership team on 4 core areas to drive their compelling future:  purpose, vision, identity and culture.

Purpose — different than a company’s mission — is the single most important factor driving intrinsic motivation in companies.  When your employees understand and align with THE reason why your business exists … your rallying cause … your contribution to the world that — above all else including salary, bonuses and perks — will catalyze top performance.

One of the best exercises I have seen for uncovering purpose, comes from Daniel Pink’s book, “Drive:  The Surprising Truth About What Motivates Us,”  called “What’s Your One Sentence?”  Watch this 2 minute video from Daniel Pink himself, offering sample “one sentence” purpose statements from grammar school kids to adults.  

Posted by Denise Corcoran on September 4, 2013 in Alignment, Company Culture, Daniel Pink, Employee Engagement, Mindset, Motivation, Organizational Performance, Organizational Transformation, Vision.