Leaders lie to themselves. And they don’t even realize it.
I know this statement may sound harsh at first. I ask you to hold your judgment until after you’ve finished the article to understand why.
- Our company did not grow because of the economy.
- We need more knowledge or technology to beat our competition.
- We have to seize every revenue opportunity as it comes our way or we won’t survive.
- The marketplace is an unfriendly place.
Do any of these sound familiar in your company?